Hockey fans attending this summer’s highly-anticipated Vitality Hockey Women’s World Cup will have the chance to experience the sport in a completely new way. This is thanks to a partnership between England Hockey and Laduma. They will become the Official Immersive Technology Supporter.
By partnering with England Hockey, Laduma have created a 360° virtual reality video that takes the viewer onto the pitch with four of the sport’s biggest stars. Fans will learn first-hand how the world’s best hockey players score and save penalties, and how they cope under the pressure when the spotlight is burning the brightest.
This will be launched at the Hockey Museum in Fan Central at the Vitality Hockey Women’s World Cup this summer in London. Visitor’s will be immersed in this cutting-edge experience.
Laduma will support England Hockey as it explores how #VR / #AR /360 can improve the relationship with fans and the sport. This partnership has been developed to bring hockey into the 21st century exploring new technologies within the game.
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