HomeCategory Press Release

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The Professional Women’s Hockey Players Association (PWHPA) is proud to announce that Mary-Kay Messier has officially come on board as a Senior Advisor. Mary-Kay is a member of the Bauer Hockey senior leadership team as Vice President, Global Marketing. Leading the global marketing team, Mary-Kay oversees creative, digital, social, paid media, consumer experience, sports marketing...

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December 17, 2020 – The Professional Women’s Hockey Players Association (PWHPA) and Sportlogiq today announced a new partnership which will provide advanced analytics services to management, coaches and players. The partnership makes Spotlogiq the Official Data Partner of the PWHPA and will provide the league with a single platform for accessing essential metrics, video and...

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Courtesy of: Kara Winger / Liza Smith-Vedder Elites Optimization Services (EOS) has entered into an exciting partnership with the Professional Women’s Hockey Players Association (PWHPA). Parity, EOS’s first product, will be the PWHPA’s exclusive online sponsorship tool. This collaboration between two female-focused entities is an important step in both of their missions. Hockey is one...

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[September 2, 2020] ​- ​George Floyd, Trayvon Martin, Ahmaud Arbery, Tamir Rice, Michael Brown, Eric Garner, Philando Castile, Breonna Taylor, Jacob Blake. The list goes on…and on. We continue to witness heinous acts of violence surrounding police brutality, racial profiling, systemic oppression as well as numerous other social injustices. The countless lives unjustly lost have...

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Secret mène l’offensive pour l’égalité des sexes dans ce sport phare au Canada avec le plus grand engagement jamais pris par une entreprise dans l’histoire du hockey féminin professionnel en Amérique du Nord TORONTO (le 22 octobre 2020) – Durant ces six derniers mois, personne n’a été épargné par la crise de la COVID-19. Alors...

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Secret leads charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history TORONTO (October 20, 2020) – Over the last six months, no organization or individual has been immune to the COVID-19 crisis. And as we look to the future of our ‘new normal’,...

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Bottega Gold is now the Official Prosecco of the Professional Women’s Hockey Players Association (PWHPA), thanks to an exciting new partnership. Bottega Gold Prosecco, a Noble Estates product, will serve as the exclusive Prosecco of the Professional Women’s Hockey Players Association with the mission to celebrate and support the world-class athletes of the PWHPA during 2020-21...

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The Professional Women’s Hockey Players Association (PWHPA) is pleased to announce that Canadian Tire Corporation, Ltd is joining as a partner for the 2021 Secret® Dream Gap Tour. This partnership will focus on supporting the players through discounts, gift cards, prizing, and regional supplies, all of which will help cut down costs for PWHPA players during the...

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L’équipe de la PWHPA de Toronto sera nommée Équipe Sonnet pour la prochaine saison TORONTO (le 25 novembre 2020) – Une nouvelle page d’histoire s’est écrite mercredi avec le dévoilement de l’Équipe Sonnet, une nouvelle équipe de hockey féminin qui évoluera à Toronto pour la prochaine saison, dans le cadre de la tournée Secret® Dream Gap. Cette...

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